Microsoft is riding on the success of Windows 7 after Vista was poorly recieved by enterprise usersconsumers. Windows 7 so far has been doing a lot better than Vista and is growing rapidly in marketshare in the computer market.
Early reports revealed that retail box sales of Windows 7 were up a whopping 234% compared to sales of Vista over the same time period. A fresh report has now been published by Net Applications that shows Windows 7 has significantly increased its share of the overall PC market since its release. As of November 9 Windows 7 has 4% of the OS market.
The adoption rate among users is beyong the adoption rate of Vista over the same period. Since its release, Windows 7 has grown 84% in marketshare. It took Vista six months to lay hands on 4% of the OS market when it launched. Net Applications reports that Windows OS' of all flavors own 92.5% of the OS market, a little decline from 93.06% that it owned in August 2009. Linux owns 0.96% of the OS market with Mac owning 5.27%. The software giant is aggressively pushing the new operating system with discounts and promotional schemes with retailers like Best Buy. Microsoft is also trying to make upgrades from legacy operating systems like XP to Windows 7 easier because there is no provision for a direct upgrade path between the two operating systems..
Microsoft has claimed that sales of Windows 7 will be largely tied to the sales of PCs moving forward, which have plummted due to the poor economy. The good news for Microsoft is that PC sales are recently growing with a 95% increase in the weeks before and after Windows 7 was released. This is the single spot where Vista holds an edge over Windows 7 – PC sales jumped 170% after the Vista was released. Microsoft’s marketing investment to support its Windows 7 operating system looks like it has paid off with YouGov’s BrandIndex figures soaring upwards
Microsoft’s “Buzz”, a measure to find out if people have heard positive or negative statements about the brand, soared from 5.2 on 9 October to 23.7 in a month. The campaign, featuring a caption “I’m a PC and Windows 7 was my idea”, launched on 22 October, but uncertainty cloud the brand meant that the Buzz rating rose to 10.5 the day before launch. Microsoft is upbeat to establish Windows 7 as unassailable before Google launches its Chrome operating system.
To know More About:Windows 7 Guide
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment